Woah – stunningly blunt cigarette warning
I’ve admittedly not paid that much attention to the controversy about graphic pictures and warnings that the FDA wants to require on cigarette packages as of September.
So when I saw someone in London pull out a pack of cigarettes a few days ago I was stunned. The UK, Portugal and several other EU countries now print blunt warnings like this one, Smoking Kills, on the front and grim pictures on the back of cigarette packages. The warnings show some signs of success in the UK, mostly with new smokers, but are less effective in India. The UK is considering using the warning/graphic pictures strategy to curb excessive drinking.
In the US, a court challenge to the FDA warning requirement is pending.